Get to Know Galica Marketing

Get to Know The Founder

Our Mission

Galica Marketing exists to help businesses build intentional, high-performing marketing systems that drive sustainable growth. I combine strategic clarity with creative execution to ensure brands not only perform—but stand out. My mission is to eliminate inefficiencies, focus on what truly works, and create marketing that evolves alongside each client’s goals. I aim to equip businesses with the structure, insight, and confidence needed to grow with purpose.

The Value

I provide value by bringing clarity, structure, and direction to an area where many businesses feel overwhelmed or misaligned. Every strategy I develop is intentional, tailored, and built to drive measurable results—eliminating wasted time, effort, and budget. Beyond the strategy itself, I equip you and your team with the tools, systems, and knowledge needed to sustain success long after our work together.

Kaiti Tarajano is the Founder and Chief Marketing Officer of Galica Marketing, where she partners with corporate brands and growing businesses to build intentional, high-performing marketing systems designed for sustainable growth. As the primary point of contact on every engagement, Kaiti leads strategy end-to-end—supported by a curated network of specialists and advanced AI tools to ensure efficient, modern, and scalable execution.

With over 15 years of experience, her career spans both enterprise and entrepreneurial environments. She has led marketing strategy for luxury hospitality brands, including 1 Hotel, MILA, Delano, SLS, Hyde, and Gale Hotels, while also helping small businesses establish, scale, and refine their presence from concept through successful launch. This range allows her to translate high-level strategy into practical, results-driven execution at any stage.

At the core of her work is brand clarity and differentiation. Kaiti helps businesses define their voice, strengthen their positioning, and create marketing that not only performs—but resonates. In competitive markets, her focus is on building brands that feel intentional, cohesive, and aligned with what they offer—cutting through the noise and connecting with the right audience.

Her work has consistently driven measurable results, with brands exceeding revenue and performance goals year over year and earning recognition, including top national rankings, #1 positions on TripAdvisor, and accolades from Conde Nast Traveler and Forbes Travel Guide. She has also developed systems and processes implemented across multi-location and national brands.

Kaiti’s approach blends creativity with analytical rigor. She builds tailored, data- and research-driven strategies that eliminate inefficiencies while creating space for thoughtful, on-brand execution. She is not a passive partner hired to be a “yes woman,” but a strategic advisor who brings an informed perspective, challenges outdated approaches, and focuses on what drives meaningful impact.

Her working style is fast-paced, structured, and highly collaborative. She values clarity, efficiency, and direct communication, while remaining adaptable to each client’s needs and team dynamics. Beyond strategy, Kaiti ensures long-term success through clear handoff processes, team training, and education—equipping clients with the tools and systems needed to sustain and scale growth independently. Kaiti builds adaptable marketing systems and brands that give businesses the clarity, confidence, and distinct market presence needed to grow with intention.